![]() Looking at the notions of rearticulation and recontextualization as essential, core elements of the brand’s practice, I will show how the diversity of the multi-cultural backgrounds of the designers, knowledge of fashion history, and profound understanding of the everyday aspect of fashion become instrumental in construction of the new meaning. Analyzing their unorthodox for high- fashion approach to sartorial signification, meaning-making, and value, I will demonstrate the paradigmatic shifts that happened in perception of high-fashion as well as in the discursive practices surrounding the field. In my presentation I will look into Vetements, the young, multi-national design collective founded in Paris by Georgia- born Antwerp-educated designer Demna Gvasalia in 2014. ![]() Yet, fashion is complex, multifaceted phenomenon, and it continues to evolve and develop new ways to express and communicate though appearances. In the recent years it has been often said and written that fashion crashed, is in crisis, and dead.
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